Although every entrepreneur, business owner or department manager has access to the same tools. The outcomes when implementing these tools can be vastly different.
We can quite simply get our hands on a similar paint brush that Leonardo Da Vinci used to paint the Mona Lisa, but once that brush is dipped in paint and gracefully caressed across the canvas, the outcome will be a far cry from the masterpiece that emerged in 1503.
The same goes for the tools used in the implementation of a businesses strategy. Anyone can purchase the tool, but the quality of the outcome in its application will be polar opposite.
Da Vinci may be one of the greatest painters of all time, but he's got nothing on our landing page conversion rates.